Discuss the role of the cross-functional CRM team.
Answer to relevant QuestionsIn what ways can perceptions of poor ethical standards inhibit a company’s ability to build customer relationships and compete effectively? Discuss how an organization’s marketing information skills and resources contribute to its distinctive capabilities. Are there similarities between marketing intelligence and the operations of the U.S. Central Intelligence Agency? Do companies ever employ business spies? Based on the information available at www.Cisco.com describe Cisco Systems positioning strategy. Discuss the considerations that should be evaluated in targeting a macro-market segment whose buyers’ needs vary versus targeting three microsegments within the macro segment.
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