Discuss the role of the manufacturers’ agent in a marketing manager’s promotion plans. What kind of salesperson is a manufacturers’ agent? What type of compensation plan is used for a manufacturers’ agent?
Answer to relevant QuestionsDiscuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order-taking. Identify the strategy decisions a marketing manager must make in the advertising area. How would your local newspaper be affected if local supermarkets switched their weekly advertising and instead used a service that delivered weekly freestanding ads directly to each home? Give three examples where advertising to intermediaries might be necessary. What are the objective(s) of such advertising? Give an example of a marketing mix that has a high price level but that you see as a good value. Briefly explain what makes it a good value.
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