Discuss the similarities and differences between strategic marketing planning and evaluation.
Answer to relevant QuestionsWhat are the challenges created by relationships in Network Organizations? How can these challenges be overcome? What role does marketing play in these relationships? Discuss the role of organizational capabilities in corporate strategy. Review the GLOBAL APPLICATION concerning China’s geographical income distributions. Discuss how this information could be useful to a company planning to enter the Chinese market with water purification treatment units for ...Discuss how management control differs for a strategic alliance compared to internal operations. What justification is there for conducting a marketing audit in a business unit whose performance has been very good? Discuss.
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