Discuss the strategies used for adapting products to a global market. Which strategy is best?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:47 AM

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Discuss the strategies used for adapting products to a global market. Which strategy is best?

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Straight product extension means marketing a product in a foreign market without any chang...View the full answer

Principles of Marketing

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