Discuss the strengths and limitations of newspapers as an advertising medium. How might the decision to use
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Newspapers have a number of advantages that make them popular among both local and national advertis...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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