Question: Discuss the things that Rodan and Fields learned prior to
Discuss the things that Rodan and Fields learned, prior to meeting Guthy Renker, that persuaded them that infomercials were the best way to sell Proactiv. If Proactiv hadn’t developed infomercials in partnership with Guthy Renker, do you think Proactiv would be in existence today? Why were infomercials a better choice than print or media advertising for Proactiv when the company was first being introduced.
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