Discuss the three dimensions of channel structure that should be considered in developing alternative channel structures.
Answer to relevant QuestionsThroughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about how these variables are likely to influence channel structure. What useful purpose does this serve? What dangers ...C.F. Martin & Company, located in Nazareth, Pennsylvania, is recognized by guitar enthusiasts as the manufacturer of the finest steel string acoustic guitars in the world. Martin is to guitars what Mercedes or even Rolls ...What is a potential problem with the use of the sales force as a means for finding prospective channel members? New Balance has developed a strong reputation as a serious and leading manufacturer of high performance and high-quality athletic footwear. Its use of technology to produce state-of-the art running shoes and cross-trainers ...Discuss the major issues facing the channel manager with respect to where buyers make their purchases.
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