Discuss the type of company that would be likely to offer discounts to consumers using Groupon.com. What are the pros and cons of a company using this type of promotional offer?
Answer to relevant QuestionsDiscuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced with their promotion in China could have been avoided?Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may pertain.Discuss some of the advantages and disadvantages of public relations. Now do the same for MPR’s. Discuss the various types of pretests that advertisers employ. Why do marketers pretest ads? What are some reasons why marketers may not pretest?Discuss the evolving role of the Internet and other digital media in the IMC program of international marketers. How can marketers make effective use of digital and social media in marketing their products and service in ...
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