Discuss the use of slice-of-life execution techniques in advertising. For what types of products and services might
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The sliceoflife format relies on a problemsolution approach that is often presented with a little ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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