Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:38 AM

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are

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Testimonials may attract attention and also hold interestand if ...View the full answer

Essentials of Marketing

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