Discuss the value of considering CRM at different organizational levels.
Answer to relevant QuestionsWhat is involved in estimating customer lifetime value (CLV)? Discuss the role of the cross-functional CRM team. What are the relevant issues that need to be considered when obtaining the services of an outside supplier for a marketing research project? Why would a company consider observational or ethnographic research in preference to conventional surveys? Discuss the relationship between the positioning concept and positioning strategy.
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