Discuss the value of gross domestic product and gross national income per capita as measures of market potential in international consumer markets. Refer to specific data in your answer.
Answer to relevant QuestionsDiscuss how the worldwide trend toward urbanization is affecting opportunities for international marketing. Explain General Electric’s strategic planning grid approach to evaluating opportunities. Will the elimination of trade barriers between countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not? Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d) larger, more expensive item, ...Review the model in Exhibit 5-2 and then reread the Apple case at the beginning of this chapter. List and briefly describe specific points in the case that illustrate the model. In Exhibit 5-2
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