Discuss the various factors that account for the way divergence can be achieved in advertising creativity. Find an example of an advertisement that reflects these various characteristics and explain how it does so.
Answer to relevant QuestionsWhat is meant by ethnographic research? Discuss how this type of qualitative research might be used by and advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an ...Discuss the reasons marketers might use user-generated content (UGC) for an advertising campaign. Do you agree with the decision by Ford to rely on UGC for the advertising done to support the “Fiesta Movement: A Social ...Discuss the role of music in advertising. Find an example of a television commercial that is using a song and discuss the role the music plays in delivering the message.GfK MRI and Experian Simmons both provide indexes to describe profiles of product users. Using the index provided in Figure 10-5, describe the profile of the energy drink user. Who is least likely to drink this product?Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.
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