Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues.
Answer to relevant QuestionsFrom the RELATIONSHIP APPLICATION— develop a list of the pricing issues faced by the executives at Novet. What are the arguments that can be made for avoiding the price cutting option? Study the information available from Starbucks’ website (www.Starbucks.com). Discuss how the website enhances the firm’s ability to obtain premium prices. Cite examples of businesses to which the experience-curve effect may not be applicable. What influence may this have on price determination? Go to the websites of NBC and the BBC (www.nbc.com and www.bbc.co.uk). Contrast the ways NBC and the BBC promote their daily TV programs online. Which similarities and differences do you detect? Suggest ways of improvement ...Discuss the role of sales promotion methods in the promotion strategy of a major airline.
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