Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with

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Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with

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Channel migration refers to the strategic shift from one channel to another x either because custome...View the full answer

Strategic Marketing

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