Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2.

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Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced with their promotion in China could have been avoided?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

Question Posted: Jan 14, 2015 09:44 AM

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Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2.

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IMC Perspective 162 provides examples of major promotional blunders that have occurred both in the US and abroad in recent years and resulted in major embarrassment and financial losses for companies ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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