Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.
Answer to relevant QuestionsDiscuss some of the ways that estimates of the costs of competitors’ products can be determined. Go to the websites of NBC and the BBC (www.nbc.com and www.bbc.co.uk). Contrast the ways NBC and the BBC promote their daily TV programs online. Which similarities and differences do you detect? Suggest ways of improvement ...Identify and discuss the important differences between advertising and sales promotion strategies in promotion strategy. Review the website of Merrill Lynch (www.ml.com). How does Merrill Lynch leverage its global position to adjust to local markets through the Internet? Why is the Internet particularly relevant for firms in the financial ...Select a company and discuss how sales management should define the selling process.
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