Discuss why mobile has become an attractive medium for advertisers. Provide examples of how companies have used mobile.
Answer to relevant QuestionsThere are indications that the popularity of blogs may have already reached the maturity stage. Take a position as to whether this is true or not, providing examples to support your opinionDiscuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low ...Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function. Cite a reason why each of these groups holds the position it does. Who is right?Explain why different metrics may be more useful to marketers in determining the effectiveness of their advertising at different times. Give examples of which metrics may be useful as consumers go through the purchase ...
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