Discuss why the pricing of services particularly difficult in comparison with the pricing of goods?

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

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Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Discuss why the pricing of services particularly difficult in comparison with the pricing of goods?

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Typically products prices are often based on costplus pricin...View the full answer

Services Marketing Concepts, Strategies, & Cases

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