Disneyland has traditionally marketed to families; recently, however, new household life cycle patterns have led to changes

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Disneyland has traditionally marketed to families; recently, however, new household life cycle patterns have led to changes in the marketing strategy. Identify three household life cycle stages that Disney may want to consider in the future.

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:22 AM

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Disneyland has traditionally marketed to families; recently, however, new household life cycle patterns have led to changes

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