Distinguish among a Likert scale, a life-style scale, and a semantic differential scale.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:59 AM

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Distinguish among a Likert scale, a life-style scale, and a semantic differential scale.

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With the modified Likert scale respondents are asked to indicate their degree of agree...View the full answer

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