Distinguish among MIS (marketing information system), marketing research, and DSS (decision support system).
Answer to relevant QuestionsWhy are philosophies important to decision makers? What is the marketing concept? 1. Do you think it is ethical to use membership in an association that doesn’t require any demonstration of expertise to lead customers into thinking the membership conveys some automatic claim of competency? 2. Consult ...What is the difference between (a) all possible causes and (b) probable causes? 1. Assuming Pennick agrees with his staff on the choice of McIlroy or Watson, what now is Pennick’s decision in terms of decision alternatives? 2. Assuming Pennick is not confident in his assumptions about the consequences ...Discuss how research design can lead to ethically sensitive situations?
Post your question