Distinguish between long-range planning and strategic planning.
Answer to relevant QuestionsList four components and four guidelines that the J. Crew mission statement fails to exhibit. Write a new and improved mission for J. Crew. Do local service stations need to have written vision and mission statements? Why or why not? List seven characteristics of a mission statement. Explain how developing a mission statement can help resolve divergent views among managers in a firm. Compare and contrast the duties and responsibilities of a CIO with a CTO in a large firm.
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