Distinguish between message arguments and peripheral cues as fundamental determinants of persuasion. Provide several examples of each

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Distinguish between message arguments and peripheral cues as fundamental determinants of persuasion. Provide several examples of each from actual television commercials or other advertisements.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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Distinguish between message arguments and peripheral cues as fundamental determinants of persuasion. Provide several examples of each

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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