Distinguish between qualitative and quantitative approaches to research—and give some of the key advantages and limitations of each approach.
Answer to relevant QuestionsDefine response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example. In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help. If a firm were interested in estimating the distribution of income in the state of California, how could it proceed? Be specific. Give an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product. What products are being offered by a shop that specializes in bicycles? By a travel agent? By a supermarket? By a new car dealer?
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