Question: Distinguish between qualitative and quantitative approaches to research and give some
Distinguish between qualitative and quantitative approaches to research—and give some of the key advantages and limitations of each approach.
Answer to relevant QuestionsDefine response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example. In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help. If a firm were interested in estimating the distribution of income in the state of California, how could it proceed? Be specific. Give an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product. What products are being offered by a shop that specializes in bicycles? By a travel agent? By a supermarket? By a new car dealer?
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