Distinguish between strategy decisions and operational decisions, illustrating for a local retailer.
Answer to relevant QuestionsIn your own words, explain what customer equity means and why it is important. Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could ...Give an example of a foreign-made product (other than an automobile) that you personally have purchased. Give some reasons why you purchased that product. Do you think that there was a good opportunity for a domestic firm to ...Discuss the impact of changes in the size and use of technology in the 18–29 age group on marketing strategy planning in the United States. Discuss the probable impact on your hometown if a major breakthrough in air transportation allowed foreign producers to ship into any U.S. market for about the same transportation cost that domestic producers incur.
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