Question

Divide the class into two or three teams. Each team should select a company whose product is being sold in a highly competitive marketplace. On the assumption that the product has not been selling well against its competition, despite clear design and functionality advantages, it has been decided to reorganize the sales division. You can make any reasonable assumptions you think are necessary to complete the following tasks:
a. Design what you think would be the best way to organize the sales (marketing) division of your company.
b. Design an alternative structure for your division.
c. Why do you prefer one structure over the other?
d. Design a matrix structure for this situation (if you did not use one in question a or b). What would be the pros and cons of such a structure in this situation?


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  • CreatedNovember 06, 2015
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