Do humorous ads work and if so under what conditions?
Answer to relevant QuestionsShould marketers ever try to arouse fear in order to persuade consumers? As more of us rely on our smartphones, advertisers are following us onto this platform. The first iAds now appear on iPhones and iPods, and the early evidence is that they work well. In one study (funded by Apple), people ...A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to using one or the other. Collect ads that rely on sex appeal to sell products. How often do they communicate benefits of the actual product? Describe a multi-attribute attitude model, listing its key components.
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