Question: Do social recommendations increase ad effectiveness A study of online
Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results were:
What do these results tell you about social recommendations?
Relevant QuestionsStudies conducted by a manufacturer of Boston and Vermont asphalt shingles have shown product weight to be a major factor in customers’ perception of quality. Moreover, the weight represents the amount of raw materials ...The file Currency contains the exchange rates of the Canadian dollar, the Japanese yen, and the English pound from 1980 to 2013, where the Canadian dollar, the Japanese yen, and the English pound are expressed in units per ...How do the average credit scores of people living in different American cities differ? The data in Credit Scores is an ordered array of the average credit scores of 143 American cities. ( Data extracted from usat. ly/ ...What do college students do with their time? A survey of 3,000 traditional- age students was taken, with the results as follows: a. Construct a bar chart, a pie chart, and a Pareto chart. b. Which graphical method do you ...Construct a stem- and- leaf display, given the following data from a sample of midterm exam scores in finance: 54 69 98 93 53 74
Post your question