Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at
Question:
a. Construct a side- by- side bar chart of the arrival method and whether the brand was promptly recalled.
b. What do these results tell you about the arrival method and brand recall?
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Related Book For
Business Statistics A First Course
ISBN: 9780321979018
7th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan
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