Do wholesalers and retailers need to worry about new product planning just as a producer needs to have an organized new-product development process? Explain your answer.
Answer to relevant QuestionsHow do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking. What sort of a “product” are specialty shops offering? What are the prospects for organizing a chain of specialty shops? Art Glass Productions, a producer of decorative glass gift items, wants to expand into a new territory. Managers at Art Glass know that unit sales in the new territory will be affected by consumer response to the products. ...Relate the three basic promotion objectives to the four jobs (AIDA) of promotion using a specific example. Explain how a compensation plan could be developed to provide incentives for experienced salespeople and yet make some provision for trainees who have not yet learned the job.
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