Do wholesalers and retailers need to worry about new product planning just as a producer needs to

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Do wholesalers and retailers need to worry about new product planning just as a producer needs to have an organized new-product development process? Explain your answer.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:35 AM

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Do wholesalers and retailers need to worry about new product planning just as a producer needs to

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Wholesalers very definitely need to constantly reevaluate the product lines they handle As with othe...View the full answer

Essentials of Marketing

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