Do you believe it is ethical for an employer to mine social networking sites for personal information about employees? Does it matter if the information refers to behavior solely away from work or that is somehow tied to things done while at work? Address the same issue for a marketing research firm that distributes entertainment to mobile appliances (movies, music, games).Is it ethical for them to search for relationships and market segments using information people post about themselves on the Internet?
Answer to relevant QuestionsThinking of secondary data as advantageous, how might a bank or healthcare organization use a big data approach using secondary data to predict peak periods for loans or emergency care? What would be a source for the following data? a. Population, average income, and employment rates for Oregon. b. European trends in automobile ownership c. Divorce trends in the United States d. Use of Facebook and Twitter ...What is a survey? Give an example of one that you’ve recently participated in. Find an example of survey results reported in the Wall Street Journal. Under what conditions might someone conducting a mail survey use an overnight courier to send questionnaires to sampling units? Why is response rate a concern for survey researchers? Are there other issues that should be of greater concern?
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