Do you think Coca-Cola engineered the whole scenario with the new Coke, including fanning initial protests, in

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Do you think Coca-Cola engineered the whole scenario with the new Coke, including fanning initial protests, in order to get a bonanza of free publicity? Defend your position.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:36 AM

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Do you think Coca-Cola engineered the whole scenario with the new Coke, including fanning initial protests, in

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No one can say for certain that the whole scenario was not ...View the full answer

Marketing Mistakes And Successes

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