Do you think it was a good strategy for Ford to use the Fiesta Movement again in
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Do you think it was a good strategy for Ford to use the Fiesta Movement again in 2013 as part of its IMC program for the redesigned Fiesta? Why or why not?
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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