Do you think it was a good strategy for Ford to use the Fiesta Movement again in 2013 as part of its IMC program for the redesigned Fiesta? Why or why not?
Answer to relevant QuestionsExplain the concept of viral marketing and how it relates to word-of-mouth communication. Find an example of a company that used viral marketing successfully and one that encountered problems when using this technique. ...Do you think that a company that recruits consumers to participate in an online brand community such as Procter & Gamble’s Voocalpoint programs should encourage participants to disclose their association with the ...Evaluate Domino’s decision to run an advertising campaign acknowledging the problems with the taste of its pizza as a way to promote its new recipe. Do you think this strategy was an effective way to promote its ...Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the consumer decision-making process. Discuss the pros and cons of these arguments.Evaluate the “Iconic Passion” branding platform and IMC campaign that the Lambesis agency created for Tacori. Why do you think this campaign has been so successful in creating a brand identity for Tacori and increasing ...
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