Do you think Kickstarter is a viable alternative to raising equity funding or debt financing? If so, under what circumstances?
Answer to relevant QuestionsKickstarter is not the first crowdfunding platform, yet it is the most successful. List five reasons that you believe account for Kickstarter’s success. How does a start-up establish a “brand”? What do we learn from JCPenney’s miscues about the importance of branding? What is a target market? Why is it important for a firm to choose its target market early in the process of launching its venture? Contrast the advantages of selling direct vs. the advantages of selling through an intermediary. Ubersense is the subject firm described in the “You Be the VC 5.2” feature (from Chapter 5). Reread the feature. What types of public relations activities, from among those considered in this chapter, would you recommend ...
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