Do you think the U.S. Food and Drug Administration should consider adopting the type of cigarette packaging being used in Australia that requires graphic images and removes all branding elements? How effective do you think this type of packaging would be in reducing cigarette smoking?
Answer to relevant QuestionsDiscuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are some of the ways marketers can use mobile marketing as part of their IMC program.Discuss how the Do-Not-Call” Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers use in trying to have this program rescinded?Camel cigarettes continue to go in the face of government regulations in its efforts to market cigarettes to children. Give some of the reasons why you think Camel continues to do so. What could be done to put an end to ...What are shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work?Explain what is meant by “the new role of personal selling.” How does this new role differ from what personal selling has involved in the past?
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