Do you tweet? Twitter claims its users are sending 400 million tweets a day. That’s a lot of Twitter chatter! What is sentiment analysis? How do organizations use sentiment analysis to manage customer relationships? Visit www.tweetfeel.com and enter the name of your city to learn what Twitter users are saying about your home town. Then visit www.conversition.comto learn how organizations can use this online tool to improve customer relations. Describe how Tweet Feel works. What are the sources of social media content that are analyzed by Tweet Feel? Does Tweet Feel work in real time? How do you think Twitter chatter will change when users learn it is being monitored?