Question

Does it really matter how you ask a question? A study was conducted that asked whether or not people would pay $30 to eat at a particular restaurant.6 One group was told “there is a 50 percent chance that you will be satisfied,” while the other was told “there is a 50 percent chance that you will be dissatisfied.” The only difference in the wording is the use of dissatisfied in place of satisfied. The results were that 26% of the 240 people who were asked the “satisfied” question said they would eat there, as compared with only 11% of the 215 people who were asked the “dissatisfied” question. Is the difference (between 26% and 11%) significant, or is it possible to have differences this large due to randomness alone? How do you know?


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  • CreatedNovember 11, 2015
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