Does marketing convince consumers to develop new desires about products and services they do not need or

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Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jul 26, 2013 06:22 AM

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Does marketing convince consumers to develop new desires about products and services they do not need or

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Marketing definitely convince consumers to develop new d...View the full answer

Marketing management

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