Does the addition of vitamins and minerals to existing food present a viable marketing opportunity? Is there

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Does the addition of vitamins and minerals to existing food present a viable marketing opportunity? Is there a market for fortified food? Does fortified food add value to an existing product? To which target market(s) would you direct your product?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:50 AM

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Does the addition of vitamins and minerals to existing food present a viable marketing opportunity? Is there

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Since consumers generally wish to get more nutrients in their diet one can argue that fortified food ...View the full answer

Marketing Real People, Real Choices

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