Doritos used a guerrilla marketing campaign in which product images were projected on the sides of buildings while inviting viewers to text message their flavor preference. How do such tactics fit within an overall integrated marketing communications approach to the brand’s target audience? What other IMC approaches might best complement the Doritos strategy
Answer to relevant QuestionsAccording to the AIDA model, buyers pass through different decision processes on their way to making a decision. Assuming the cups in the dispenser contain a message to visit the organization’s website, what are the ...1. What types of advertising are being used by these insurance companies? Pick two of the insurance companies listed, go online and review their current ad campaign, describe their ads, and then indicate if they are using ...Now that GlaxoSmithKline has decided not to pay its salespeople based on number of prescriptions written, how do you propose they motivate their salespeople? What motivational approaches do you recommend and why do you think ...One of the suppliers working with Comac to provide parts for the C919 is a company called Parker Hannifin, which is supplying hydraulic, fuel, and flight control systems. Based on this information, what type of global market ...Identify one product of interest in the B2C market and one in the B2B market. Research the products online. For each, given what you know about the product and their markets, which forecasting approaches do you believe ...
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