Dr. Stott, who specializes in internal medicine, wants to analyze his sales mix to find out how
Question:
Mortiz sees patients in Dr. Stotts office, consults with patients over the telephone, and conducts one daily weight-loss support group attended by up to 50 patients. Statistics for the three services follow.
Required
1. Determine the best sales mix. Rank the services offered in order of their profitability.
2. Based on the ranking in requirement 1, how much time should Mortiz spend on each service in a day? (Hint: Remember to consider the maximum number of patient billings per day.) What would be the daily total contribution margin generated by Mortiz?
3. Dr. Stott believes the ranking is incorrect. He knows that the daily 60-minute meeting of the weight-loss support group has 50 patients and should continue to be offered. If the new ranking for the services is (1) weight-loss support group, (2) phone calls, and (3) office visits, how much time should Mortiz spend on each service in a day? What would be the total contribution margin generated by Mortiz, assuming the weight-loss support group has the maximum number of patient billings?
4. Which ranking would you recommend? What additional amount of total contribution margin would be generated if your recommendation were to beaccepted?
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
Step by Step Answer:
Principles of Accounting
ISBN: 978-1133626985
12th edition
Authors: Belverd E. Needles, Marian Powers and Susan V. Crosson