Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly

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Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly explain your decision.
a. Skype
b. Snapfish.com
c. Dillard's department stores
d. Honda dealership
e. Aura Day Spa

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:35 AM

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Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly

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A pure good is one where the tangible product is clear...View the full answer

Contemporary Marketing

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