During past decades, cigarette advertisements were responsible for a very large percentage of all billboard advertising in the United States. The same is true for alcohol. What explanations can you offer for why these products dominated the billboard medium? What is it about consumer behavior related to these products that would make billboards an especially attractive advertising medium?
Answer to relevant QuestionsExplain how your college or university uses marketing communications to recruit students. Explain the meaning of 360-degree branding. What are the advantages and potential disadvantages of such a practice? Using the framework in Figure 2.2, describe all personal associations that the following brands hold for you: (a) Harley-Davidson motorcycles, (b) Groupon couponing service, (c) Burton snowboards, (d) The Onion newspaper, ...Changeable message signs are billboards that vary the advertising message on a schedule of every 4 to 10 seconds. What, in your opinion, is the value of this technology to the advertiser, and what are the potential hazards ...What functions can POP materials accomplish that mass media advertising cannot?
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