Each summer the Harbour Report (www.oliverwyman.com/ow/automotive.htm) rates the productivity of the major automakers, including the Detroit Big
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Also, some would argue that the focus on productivity fails to draw attention to other key strategic factors such as quality, design, and customer service. For example, the J.D. Power organization (www.jdpower.com/autos) rates the initial quality of many new cars.
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What do you think are the priorities for the auto companies: quality, productivity, customer service, design, or some other key strategic success factor?
Briefly explain your answer.
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Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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