Each year, Knight Motors surveys 7,600 former and prospective customers regarding satisfaction and brand awareness. For the
Question:
Mailing.................... $17,000
Printing (done by Lester Print Shop)........ 6,500
Salary of Pat Fisher, part-time employee
who stuffed envelopes and summarized
data when surveys were returned
(130 hours X $16).................. 2,080
Share of depreciation of computer and
software used to track survey responses
and summarize results............... 1,200
Share of electricity/phone/etc. based on
square feet of space occupied by Pat
Fisher vs. entire company............. 600
Total...................... $27380
Required
What is the incremental cost of going outside vs. conducting the survey as in the past? Will Craig
Knight accepts the RBG offer?
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