Each year managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend to them?
Answer to relevant Questions1. (a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter? (b) How were these ideas important to the success of the ...What are two advantages and two disadvantages of the advertising posttests described in the chapter?You and three college friends have decided to launchan online business selling clothes college students wear T-shirts, shorts, sweats, and so on. You plan to use Facebookads. What “likes” or interests do (a) College ...Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The WallStreet Journal and called them all regarding their interest ...Visit the website for your university or college. Based on your visit, would you conclude that the website is a transactional website or a promotional website? Why? How would you rate the website in terms of the seven ...
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