E-Commerce Web Site Reviews BizRate.com Biz Rate (www.bizrate.com) instantly provides information about hundreds of online stores. Supported product lines include books, music, electronics, clothes, hardware, gifts, and more. Customer reviews help shoppers select products and retailers with confidence. Biz- Rate also features a “Smart Choice” tag that balances retailer reviews, price, and other variables to recommend a “best buy.”
a. Use BizRate.com to check out a product of interest. How thorough, valid, and valuable were the product and retailer reviews to you? Explain.
b. How could nonretail businesses use a similar Web enabled review system? Give an example.
c. How is Biz Rate’s Web site functionality similar to a decision support system (DSS)?