Ed Sayers just returned from a meeting with his banker with a frustrated look on his face. He tosses his keys on the kitchen counter and tells his wife, “I just can’t understand where my banker is coming from. I have a great idea for a new firm, but the bank isn’t interested in helping me with a loan. Tomorrow, I’m going to visit a couple of other banks to see if I have better luck.” Do you think Ed will have any better luck with the second and third bank he visits? Why or why not?
Answer to relevant QuestionsJoshua Sherman, who lives near Vancouver, Canada, is preparing to pitch an idea for a social gaming Web site to a group of angel investors. The site has some new and novel aspects to it. He made a practice presentation in ...Assume that Revolights was interested in working with strategic partners in order to enhance the firm’s success. What types of companies might Revolights partner with to become more successful? Describe the three steps involved in properly preparing to raise debt or equity financing. What is a target market? Why is it important for a firm to choose its target market early in the process of launching its venture? Explain the importance of market segmentation. What are several ways in which markets can be segmented?
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