Esri's market segmentation service, Tapestry Segmentation, would be classified as which type of packaged information? Why?

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Esri's market segmentation service, Tapestry Segmentation, would be classified as which type of packaged information? Why?
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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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