Evaluate Domino’s decision to run an advertising campaign acknowledging the problems with the taste of its pizza as a way to promote its new recipe. Do you think this strategy was an effective way to promote its reformulated product?
Answer to relevant QuestionsVisit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.What is meant by a qualitative media effect? Select a magazine and discuss the nature of the media environment in that publication.What are the values associated with setting objectives for IMC? How can marketers improve their communications programs by establishing specific objectives?Discuss the challenges Under Arm our faces in the female market for exercise apparel. Evaluate the strategy behind the “What’s Beautiful” campaign. Do you think this IMC campaign will be an effective way to position ...Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.
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